We are a pluridisciplinary design and strategy studio.


At Innovation by Design (IXD), we design and prototype disruptive experience through fast-paced yet rigorous design research. Composed of multi-disciplinary designers, social scientists, and creative technologists, we provide unique perspectives and implementable visions to some of the world's largest and impactful companies.

We are a dynamic team of makers, hackers, technologists, researchers, designers and all-around passionate people about what we do.

IXD was founded in 2014, as a spin-off of MIT Mobile Experience Lab. We have networks around the world, with offices in Boston, Milan, and Seoul.